Nielson Online reports that traffic to the top 10 newspapers’ web sites is up 6% from last year, leading some to believe that there is hope for the struggling newspaper industry.
From the Associated Press: “According to Nielsen, 40 million people in the United States visited at least one of the top 10 newspaper sites in December, a 16 percent increase over the previous year. The New York Times remains the top newspaper site, with 18 million unique visitors in December, an increase of 6 percent. USA Today and The Washington Post follow.
Nielsen said visitors were returning more often. Each visitor came, on average, 6.3 times in December, compared with 5.8 times a year earlier.”
Visitors spending a half hour on a news sites is average and it’s good that there getting return visits. If the industry came somehow learn how to make money online, then this might be the turnaround people were looking for.