This article was published 16 years ago

Charter stops controversial ad-tracking service

Charter Communications, the fourth-largest cable operator in the world, announced yesterday that the company will suspend the service that tracks the web habits of their customers.

“Our customers are always our first priority,” Charter said a statement. “As such, we are not moving forward with the pilots at this time. We will continue to take a thoughtful, deliberate approach with the goal to ultimately structure an advertising service that enhances the Internet experience for our customers and addresses questions and concerns they’ve raised.”

The service works like this: A company called NebuAd tracks the web habits of Charter’s customers and delivers traged ads to customers. Privacy advocates and members of Congress deeply opposed the service.