Entercom, the 4th largest radio broadcasting company in the United States, announced a deal with Lancaster, PA-based FlyTunes that will make its’ stations available for listen on smartphones for free.
The deal was finalized today, said Roy Smith, FlyTunes vice president of marketing. Seven Entercom stations in Seattle and San Francisco are available and most of Entercom’s 110 stations around the country will be available within the next 90 days.
Part of what makes this deal so important, Smith said, is that many terrestrial radio stations have been losing business for about 10 years to satellite radio, the Internet and other new media. Entercom is the first terrestrial radio company to sign with FlyTunes. The deal will allow them to offer digital content to the growing mobile market, including targeted advertising.
Stations that are available now are in San Francisco, CA (Lite rock 96.5 KOIT, 102.1 KDFC, and 95.7 The Wolf KBWF) and Seattle, WA (107.7 The End KNDD, 103.7 The Mountain KMTT, 99.9 KISW, and 100.7 The Wolf KKWF). 110 stations will be available for listen at the end of September.