This article was published 10 years ago

The Verge’s Super Bowl Ad

Technology-news-becoming-another-pop-culture-site The Verge accidentally revealed that they will run an ad during the Super Bowl. I have so many questions about this move: Why does VOX Media need to spend an estimated $4.5 million for a thirty-second spot? Why The Verge and not, a newer property that was launched last year? I hope this is the only dot com commercial during the Super Bowl because the last time we saw a lot of dot com commercials during the Super Bowl, the bubble burst.

UPDATE: VOX Media responds to an inquiry to Advertising Age, saying they only paid $700 for a spot and the ad will only run in Helena, Montana. VOX is borrowing a tactic that Old Milwaukee does by having ads with Will Farrell run in small Midwestern towns.

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